New PDF release: Marketing mit Instagram (mitp Business) (German Edition)

By Kristina Kobilke

  • Eine professionelle Instagram-Strategie entwickeln und erfolgreich umsetzen
  • Influencer-Marketing und Werbung auf Instagram
  • Mit vielen Beispielen, Tipps und nützlichen Apps

Auf Instagram ist die Marken- und Kaufaffinität der Nutzer besonders hoch. Beiträge von Unternehmen werden hier regelmäßig mit Likes belohnt und sind concept für den nächsten Kauf. Im heutigen Marketing-Mix spielt Instagram daher eine immer größere Rolle. Und wo sonst hat guy die Möglichkeit, bestehende und potentielle Kunden nicht nur persönlich zu jeder Zeit und an jedem Ort, sondern auch emotional zu erreichen?

Dieses Buch unterstützt Sie praxisnah dabei, eine eigene erfolgreiche Instagram-Strategie zu entwickeln und umzusetzen. Kristina Kobilke zeigt darin, wie Sie Inhalte kreieren, die Interesse wecken und Aufmerksamkeit generieren, egal ob Fotos, video clips, Instagram tales oder Live-Videos. Sie lernen, Ihre individuelle Bildsprache und Tonalität zum Ausdruck zu bringen, Inhalte vorauszuplanen und in der richtigen Frequenz zu posten. Und damit Sie schnell die richtigen Follower finden, erläutert Kobilke den Umgang mit Hashtags und die Kommunikation mit der group.

Eigene Kapitel zum Influencer-Marketing und zu Werbung auf Instagram helfen Ihnen da-rüber hinaus, Meinungsführer zu erreichen, Ihre Bekanntheit zu erhöhen und Ihren Umsatz zu steigern. Zu allen Themen stellt die Autorin zudem zahlreiche ergänzende Apps und nützliche instruments vor.

Aus dem Inhalt:

  • Marketing & Vertrieb: Branding, site visitors, Abverkauf, Leads, Viralität
  • Strategie entwickeln
  • Ziele und Zielgruppen
  • Unternehmensmission und -vision
  • Bildsprache und Tonalität
  • Konkrete Ideen für Inhalte
  • Bildunterschriften und Hashtags
  • Wettbewerbe und Gewinnspiele
  • Community: mehr Follower gewinnen
  • Influencer-Marketing
  • Werbung schalten: Ad-Formate, Targeting-Optionen, Kampagnen

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Force.com Development Blueprints by Stephen Moss PDF

By Stephen Moss

Design and enhance realworld, cuttingedge cloud purposes utilizing the strong Force.com improvement framework

About This Book

  • Create complicated cloud purposes utilizing the easiest Force.com technologies
  • Bring your cloud program rules to industry speedier utilizing the confirmed Force.com infrastructure
  • Step-by-step tutorials make it easier to fast advance real-world cloud applications

Who This e-book Is For

If you may have a few event with the Force.com platform and want to take your abilities to the following point, this can be the booklet for you.

What you are going to Learn

  • Create complex cloud purposes utilizing the easiest Force.com technologies
  • Bring your cloud software rules to marketplace swifter utilizing the confirmed Force.com infrastructure
  • Create a Salesforce group utilizing Site.com
  • Develop an e-commerce software utilizing Bootstrap, Ruby on Rails, Heroku, and Visualforce
  • Build a conventional CRM answer with a customized Apex workflow feature
  • Use the Salesforce Platform cellular SDK to construct a cellular application
  • Discover tips on how to combine your program into the cloud by way of interacting with cloud-based APIs

In Detail

No you can actually dispute the sheer energy and breadth of the Force.com cloud improvement platform and its impact on hundreds of thousands of builders the world over. The magnificent variety of applied sciences on provide may cause confusion between builders by way of utilizing them to construct real-world applications.

Starting with the best way to advance a Salesforce group, you are going to commence a whirlwind travel around the Force.com platform, utilizing it to construct functions for the e-commerce, CRM, reporting, and cellular topic domains.

Along the way in which, additionally, you will use a myriad of state of the art applied sciences, together with Apex, Visualforce, JavaScript, Twitter Bootstrap, Ruby on Rails, Heroku, and new Salesforce1 applied sciences similar to writer actions.

Packed with real-world examples and insights received from imposing ideas for purchasers within the box, Force.com improvement Blueprints will turn out an vital reference by way of development Force.com cloud functions. This e-book offers you the sting you must boost Force.com cloud functions that may satisfaction your customers.

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Download e-book for kindle: JavaScript: HTML mühelos manipuliert (German Edition) by Marco Emrich,Christin Marit

By Marco Emrich,Christin Marit

Die Manipulation von HTML & CSS ist und bleibt die wichtigste Aufgabe von JavaScript im Browser.

Dieses Buch zeigt Ihnen, wie Sie Webseiten für aktuelle Browsern aufpeppen und interaktiv gestalten. Sie lernen kleinere Webanwendungen zu bauen, die sich flüssig anfühlen und intestine bedienbar sind - statt Anwendungen, die nach jedem Klick die Seite neu aufbauen müssen.

Sie lernen, dynamische Tooltips zu erzeugen, Interfaces zum Verwalten von Produkten zu programmieren, eigene Bildgalerien zu entwickeln u.v.m. Lassen Sie Ihre Ideen Realität werden. Wo fertige Webbaukästen Sie nur einschränken, ist JavaScript ein flexibles Werkzeug Ihrer Kreativität.

Noch vor wenigen Jahren battle jQuery der unangefochtene Platzhirsch im Bereich der DOM-Manipulation. Mittlerweile hat JavaScript nachgelegt. Heute lässt sich mit reinem JavaScript sehr prägnanter und verständlicher Code schreiben. Wo früher viele Browserunterschiede berücksichtigt werden mussten, sprechen aktuelle Browser ein gemeinsames modernes JavaScript und bieten ein standardisiertes DOM an.

Eine essenzielle Grundlage

Wenn Sie später einmal große unmarried web page Apps mit Frameworks wie AngularJS oder React bauen wollen, ist ein Verständnis der darunterliegenden Browser-APIs essenziell. Nur so können Sie die Arbeitsweise von Frameworks richtig verstehen und nur so finden Sie substitute Lösungen, wenn das große Framework mal wieder an seine Grenzen stößt.

Moderne Syntax

Das Buch setzt konsequenterweise die in Band 1 vorgestellte aktuelle ES6/ES2015-Syntax ein und versetzt Sie somit in die Lage, sehr kurzen, prägnanten, vor allem aber: intestine lesbaren Code zu schreiben.

Webmasters Europe e.V.

Seit vielen Jahren setzen die coach des Europäischen Webmasterverbandes site owners Europe e.V. die jeweils aktuelle Auflage dieses Buches in der Ausbildung angehender Webentwickler und Webdesigner ein. Bisher conflict das Buch nicht auf dem freien Büchermarkt erhältlich!

Inhalt

Die neueste, komplett überarbeitete Auflage berücksichtigt die neuesten JavaScript- und Browser-Entwicklungen. Hier ein Auszug aus dem Inhalt:

  • HTML-Elemente selektieren mit querySelectorAll
  • DOM-Scripting: DOM-Creation, -Manipulation & Traversal
  • HTML-Attribute auslesen und verändern
  • mit Data-Attributen arbeiten
  • CSS-Manipulation mit dem classList-Interface
  • CSS-Manipulation mit dem Style-Objekt
  • Asynchrones und verzögertes weighted down von JavaScript-Dateien
  • occasions registrieren und behandeln

Voraussetzungen

Grundlegende JavaScript-Kenntnisse ( ECMAScript 2015) werden vorausgesetzt bzw. im ersten Band dieser Reihe behandelt.

Lernbuch

Webmasters-Press-Bücher sind Lernbücher. Sie sind aus der Unterrichtspraxis heraus entwickelt und vermitteln zielstrebig und in klaren Worten Praxiswissen für Ihre eigenen Projekte. Fragen zur Lernerfolgskontrolle und Übungsaufgaben vertiefen und festigen das neu erworbene Wissen. Zusatzmaterial und Lösungen können Sie auf webmasters-press.de herunterladen.

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Read e-book online Creating Dynamic UI with Android Fragments PDF

By Jim Wilson

In Detail

To create a dynamic and multi-pane consumer interface on Android, you want to encapsulate UI parts and job behaviors into modules so that you can change into and from your actions. you could create those modules with the fragment type, which behaves a bit of like a nested job which could outline its personal format and deal with its personal lifecycle. whilst a fraction specifies its personal format, it may be configured in several combos with different fragments inside of an job to switch your structure configuration for various display sizes (a small monitor may exhibit one fragment at a time, yet a wide reveal can convey or more).

Creating Dynamic UI with Android Fragments exhibits you ways to create smooth Android functions that meet the excessive expectancies of today’s clients. you are going to methods to comprise wealthy navigation positive aspects like swipe-based reveal shopping and the way to create adaptive UIs that determine your software seems to be wonderful no matter if run on a affordable phone or the most recent tablet.

This e-book appears on the effect fragments have on Android UI layout and their function in either simplifying many universal UI demanding situations and delivering new how one can include wealthy UI behaviors.

You will methods to use fragments to create UIs that instantly adapt to gadget variations. we glance heavily on the roll of fragment transactions and the way to paintings with the Android again stack. Leveraging this knowing, we then discover numerous really good fragment-related sessions like ListFragment and DialogFragment in addition to wealthy navigation good points like swipe-based reveal browsing.

Approach

A fast paced educational that publications you thru every thing you want to find out about dynamic UI layout for Android devices.

Who this ebook is for

This booklet is for builders with a easy realizing of Android programming who wish to increase the looks and usefulness in their purposes. no matter if you’re seeking to create a extra interactive consumer event, create extra dynamically adaptive UIs, offer greater help for drugs and smartphones in one app, decrease the complexity of handling your app UIs, otherwise you are only attempting to extend your UI layout philosophy, then this ebook is for you.

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Apache Maven Cookbook by Raghuram Bharathan PDF

By Raghuram Bharathan

Over ninety hands-on recipes to effectively construct and automate improvement lifestyles cycle projects following Maven conventions and most sensible practices

About This Book

  • Understand the gains of Apache Maven that makes it a strong device for construct automation
  • Full of real-world situations protecting multi-module builds and top practices to take advantage of out of Maven projects
  • A step by step instructional consultant filled with pragmatic examples

Who This e-book Is For

If you're a Java developer or a supervisor who has event with Apache Maven and wish to increase your wisdom, then this is often the right e-book for you.

Apache Maven Cookbook is if you are looking to learn the way Apache Maven can be utilized for construct automation. it's also intended for these accustomed to Apache Maven, yet are looking to comprehend the finer nuances of Maven and resolve particular problems.

What you are going to Learn

  • Install Apache Maven effectively in your most popular OS
  • Explore a number of the positive factors of Apache Maven to construct effective automation tools
  • Discover while and the way to exploit a few of the Apache Maven plugins
  • Generate and post your undertaking documentation utilizing Apache Maven
  • Analyze and regulate code caliber and code assurance utilizing Apache Maven
  • Build a number of varieties of Java tasks in addition to different binaries
  • Set up advanced initiatives utilizing the idea that of inheritance

In Detail

Apache Maven deals a finished set of beneficial properties to construct, try out, unencumber, and set up software program tasks and hold company improvement infrastructure.

This e-book is a hands-on advisor that allows you to discover the huge strength of Apache Maven, the major software program construct instrument. you'll start up by way of effectively fitting Apache Maven in your favourite OS, after which you'll create your first operating undertaking. additionally, the ebook walks you thru constructing and utilizing Maven with well known Java built-in improvement Environments (IDEs) so that you can take advantage of Maven positive aspects to construct common Java functions. principally, additionally, you will learn how to create web site stories and documentation to your venture besides dealing with usual construct necessities and different complicated Maven usages.

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Read e-book online Mastering Dart PDF

By Sergey Akopkokhyants

Master the paintings of programming high-performance functions with Dart

About This Book

  • Improve the functionality of your Dart code and construct subtle applications
  • Enhance your net initiatives by means of including complicated HTML five features
  • Full of recommendations to real-world difficulties, with transparent reasons for classy techniques of Dart

Who This e-book Is For

If you're an software developer who has event with Dart and need to boost reusable and strong code in Dart, then this booklet is for you. you're anticipated to have a simple wisdom of center components and applications.

What you'll Learn

  • Build functions simply utilizing the event-driven paradigm
  • Familiarize your self with asynchronous programming
  • Understand while and the way to exploit collections to shop and manage teams of objects
  • Use Dart and JavaScript jointly to construct net applications
  • Add internalization and localization aid on your program to enhance its performance
  • Organize client-to-server conversation and realize the protocols for particular scenarios
  • Detect and use HTML5 good points that can assist you bring wealthy, cross-platform content
  • Discover varied innovations to safe your internet software from unauthorized users

In Detail

Starting with a dialogue in regards to the uncomplicated good points of Dart, we are going to dive into the extra complex suggestions similar to generics, annotation with mirrored image, mistakes and exceptions, with a purpose to aid us increase our code. relocating on, you are going to find out how and while to create gadgets and likewise complicated suggestions to help you execute asynchronous code. additionally, you will know about the gathering framework and the way to speak with different courses written in JavaScript utilizing Dart.

This booklet will assist you to upload internalization aid for your net functions and the way i18n and l10n entry should be embedded into your code to layout purposes that may be localized simply. you'll be proven find out how to set up client-to-server verbal exchange and the way assorted HTML5 good points can be utilized in Dart. ultimately, this publication will convey you ways you could shop info in the neighborhood, holiday the garage restrict, and forestall safeguard concerns on your net application.

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New PDF release: Implementing NetScaler VPX™

By Marius Sandbu

Leverage the gains of NetScaler VPX™ to optimize and installation responsive net companies and functions on a number of virtualization platforms

About This Book

  • Learn tips on how to layout, arrange, and set up Netscaler VPX in a digital surroundings to make your whole net purposes speedier and secure
  • Harness the facility and efficiencies of off-the-shelf and their virtualized, dynamic datacenters
  • Step-by-step directions displaying you ways to enforce varied positive factors utilizing pattern situations and real-world examples

Who This publication Is For

If you're a Citrix® or community administrator who must enforce NetScaler® on your digital atmosphere to achieve an perception on its performance, this e-book is perfect for you. A uncomplicated realizing of networking and familiarity with a few of the diversified Citrix® items resembling XenApp® or XenDesktop® is a prerequisite.

What you'll Learn

  • Configure varied VPN ideas and manage an ICA Proxy
  • Set up load balancing for SharePoint, alternate, and SQL
  • Gain extra perception into site visitors administration with NetScaler® and Wireshark
  • Generate and get historic info with NetScaler perception Center™
  • Design and organize NetScaler VPX™
  • Protect your internet companies with an program firewall
  • Enhance the rate of your internet providers utilizing caching and compression
  • Deploy a excessive availability environment

In Detail

With a bigger call for for responsive web content and availability of companies, the IT area is confronted with an ever-rising desire for providers which are optimized for pace. NetScaler VPX™ is a software-based digital equipment offering clients with the great NetScaler® function set. enforcing apps and cloud-based providers is far more uncomplicated with its elevated provider functionality, and built-in security.

Starting off with the fundamentals, this booklet provide you with an perception on all of the positive aspects NetScaler VPX™ has to supply. you are going to the right way to set it up and configure it in a digital setting and also will detect find out how to combine it with an current Citrix® infrastructure. subsequent, you'll enterprise into different themes corresponding to load balancing Microsoft and Citrix® suggestions, configuring diverse different types of excessive availability international Server Load Balancing (GSLB), and may how one can troubleshoot and research information utilizing its huge array of positive aspects. eventually, you are going to the right way to guard net companies utilizing an software firewall.

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Go Live - Periscope et Facebook live: mode d'emploi: En by Pierre-Philippe Cormeraie,Benoit Descary,Damien Douani PDF

By Pierre-Philippe Cormeraie,Benoit Descary,Damien Douani

Avec Periscope, fb reside, YouTube reside, Twitch et autres functions de diffusion vidéo en direct et conversationnelle , nous entrons dans une nouvelle ère. Celle où les réseaux sociaux et leurs milliards de membres deviennent des médias audiovisuels en direct, au plus près de los angeles réalité. De nouvelles écritures émergent, les contenus et les codecs évoluent et vont changer à jamais le monde des médias.

Les trois auteurs partagent ici leurs expériences de pionniers du reside streaming conversationnel, leurs convictions et bonnes pratiques pour maîtriser ces nouveaux médias. Ils ont aussi invité les meilleurs utilisateurs à témoigner de leurs usages. A vous d’en faire votre terrain de jeu. Il n’y a de limite que celle de votre imagination.

Go stay !

Pierre-Philippe Cormeraie
leader electronic Evangelist dans un grand groupe bancaire, blogueur depuis 2005, pay per click est cofondateur de WeScopeTV, los angeles 1ère chaîne francophone de dwell skills sur Periscope et fb stay. Utilisateur enthousiaste de Periscope depuis mars 2015, il y est suivi par plus de 30.000 personnes.

Benoit Descary
Benoit Descary est conférencier, advisor en stratégie numérique, formateur et podcasteur. Blogueur depuis 2006, Benoit est passionné par les nouvelles applied sciences qui émergent à une vitesse fulgurante. Il s’intéresse et go well with les développements du internet depuis le milieu des années 90.

Damien Douani
Pionnier du numérique et des nouveaux médias, Damien Douani sillonne depuis vingt ans le monde de los angeles création audiovisuelle, du electronic et de l’innovation. Raconteur, entrepreneur, il anime des émissions, chronique, blogue.

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C++ Application Development with Code::Blocks by Biplab Kumar Modak PDF

By Biplab Kumar Modak

In Detail

Code::Blocks is a loose C++ IDE designed to fulfill the wide calls for of C++ builders. Code::Blocks is particularly extensible and will be simply configured to keep up a constant feel and appear on your program throughout a number of systems. when you are trying to enhance cross-platform functions utilizing C++, then this booklet is for you.

This publication offers useful factors for program improvement with C++ and Code::Blocks. you'll get to grips with the various facets software improvement with the aid of real-life examples. As you continue in the course of the chapters, you can see your self successfully operating with and enforcing complicated C++ positive aspects on your application.

The ebook starts with an advent to Code::Blocks and distinctive directions on how you can set up and configure it. you're then brought to the method of program improvement with assistance from real-life examples. during the process the e-book, you'll the way to boost GUI-based purposes painlessly. The ebook additionally locations exact emphasis on debugging the applying. The later sections take a better examine utilizing 3rd get together C++ libraries and the way to enforce wxWidgets to boost cross-platform functions. by means of the top of this booklet, you are going to recognize every thing you want to learn about C++ program improvement with Code::Blocks.

Approach

This is a entire educational with step by step directions on tips on how to strengthen functions with Code::Blocks.

Who this booklet is for

This ebook is for C++ builders who desire to use Code::Blocks to create functions with a constant appear and feel throughout a number of systems. This e-book assumes that you're conversant in the fundamentals of the C++ programming language.

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Dejan Markovic's WordPress Responsive Theme Design PDF

By Dejan Markovic

WordPress is a unfastened and open resource running a blog device, which runs on an internet webhosting provider. it truly is used to enforce responsive subject matters, to make WordPress websites optimized for cellular devices.

This publication will train you the way to layout and improve your own responsive WordPress subject and in addition put up your subject matter to the WordPress.org repository. The e-book starts off with an creation to the Responsive website design suggestions and strategies. Then, it explains the way to arrange a neighborhood WordPress setting and likewise is helping you realize the constitution of the WordPress subject matter. eventually, we discover ways to create responsive reviews in WordPress and now have a glance at static pages and index templates. via the tip of this publication, you might have a greater figuring out of responsive subject matter improvement in WordPress and a WordPress Codex.

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